Review elements that matter to beauty shoppers in the U.S. 2021

Published by
M. Shahbandeh,
Jun 21, 2023
A 2021 survey asked U.S. consumers what aspects of online reviews were most important to them. Almost 80 percent of respondents said that the average star rating was an important element to them. 58 percent reported that the overall number of reviews was also an important aspect.

Review elements that matter to beauty shoppers in the U.S. in 2021

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Release date

February 2021

Region

United States

Survey time period

2021

Number of respondents

10,646 respondents

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Statistics on " Natural and organic cosmetics in the U.S. "

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Market overview

4

U.S. market

3

Consumption

7

Consumer behavior

8

Further related statistics

9

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Topics

Cosmetics market in ItalyCosmetics industry in the U.S.Celebrity beauty brandsCosmetics industryGlobal prestige/luxury cosmetics
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