Twitter's ad business shrank both in 2023 and 2024, with global ad revenues falling to two billion dollars, according to the source's estimates. After the acquisition of Twitter by Elon Musk on October 27, 2022, the platform saw an exodus of users. December 2022 projections saw more than 30 million users leaving the platform by the end of 2024.
Advertising revenue generated by Twitter and X worldwide from 2019 to 2024
(in billion U.S. dollars)
Characteristic
Twitter ad revenues as reported in financial statements
X ad revenue forecast
Twitter's growth trajectory modelled against social media ad market trends
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WARC. (November 27, 2024). Advertising revenue generated by Twitter and X worldwide from 2019 to 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1344350/twitter-net-ad-revenue-worldwide/
WARC. "Advertising revenue generated by Twitter and X worldwide from 2019 to 2024 (in billion U.S. dollars)." Chart. November 27, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1344350/twitter-net-ad-revenue-worldwide/
WARC. (2024). Advertising revenue generated by Twitter and X worldwide from 2019 to 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1344350/twitter-net-ad-revenue-worldwide/
WARC. "Advertising Revenue Generated by Twitter and X Worldwide from 2019 to 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 27 Nov 2024, https://www.statista.com/statistics/1344350/twitter-net-ad-revenue-worldwide/
WARC, Advertising revenue generated by Twitter and X worldwide from 2019 to 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1344350/twitter-net-ad-revenue-worldwide/ (last visited December 18, 2024)
Advertising revenue generated by Twitter and X worldwide from 2019 to 2024 (in billion U.S. dollars) [Graph], WARC, November 27, 2024. [Online]. Available: https://www.statista.com/statistics/1344350/twitter-net-ad-revenue-worldwide/
