In a survey of chief marketing officers at large companies in North America, the UK, Germany, and France conducted between February and March 2022, it was found that 18.8 percent of offline marketing budgets was allocated to event marketing. A further 15.3 percent was devoted to sponsorship at that time, while TV took up 14 percent.
Share of budgets allocated to offline marketing according to CMOs worldwide as of March 2022, by channel
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Gartner. (June 9, 2022). Share of budgets allocated to offline marketing according to CMOs worldwide as of March 2022, by channel [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1344286/offline-marketing-budget-share-channel/
Gartner. "Share of budgets allocated to offline marketing according to CMOs worldwide as of March 2022, by channel." Chart. June 9, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1344286/offline-marketing-budget-share-channel/
Gartner. (2022). Share of budgets allocated to offline marketing according to CMOs worldwide as of March 2022, by channel. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1344286/offline-marketing-budget-share-channel/
Gartner. "Share of Budgets Allocated to Offline Marketing According to Cmos Worldwide as of March 2022, by Channel." Statista, Statista Inc., 9 Jun 2022, https://www.statista.com/statistics/1344286/offline-marketing-budget-share-channel/
Gartner, Share of budgets allocated to offline marketing according to CMOs worldwide as of March 2022, by channel Statista, https://www.statista.com/statistics/1344286/offline-marketing-budget-share-channel/ (last visited December 22, 2024)
Share of budgets allocated to offline marketing according to CMOs worldwide as of March 2022, by channel [Graph], Gartner, June 9, 2022. [Online]. Available: https://www.statista.com/statistics/1344286/offline-marketing-budget-share-channel/
