In February 2024, YouTube counted approximately 100 million paid subscribers across its Music and Premium services. This represents an increase from the 50 million paying subscribers across the platform's services from September 2021. During the third quarter of 2023, YouTube generated almost eight billion U.S. dollars in advertising revenues.
Number of paying YouTube Music and YouTube Premium subscribers worldwide from 2020 to 2024
(in millions)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
YouTube. (February 1, 2024). Number of paying YouTube Music and YouTube Premium subscribers worldwide from 2020 to 2024 (in millions) [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1344265/youtube-paying-subscribers/
YouTube. "Number of paying YouTube Music and YouTube Premium subscribers worldwide from 2020 to 2024 (in millions)." Chart. February 1, 2024. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1344265/youtube-paying-subscribers/
YouTube. (2024). Number of paying YouTube Music and YouTube Premium subscribers worldwide from 2020 to 2024 (in millions). Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1344265/youtube-paying-subscribers/
YouTube. "Number of Paying Youtube Music and Youtube Premium Subscribers Worldwide from 2020 to 2024 (in Millions)." Statista, Statista Inc., 1 Feb 2024, https://www.statista.com/statistics/1344265/youtube-paying-subscribers/
YouTube, Number of paying YouTube Music and YouTube Premium subscribers worldwide from 2020 to 2024 (in millions) Statista, https://www.statista.com/statistics/1344265/youtube-paying-subscribers/ (last visited October 31, 2024)
Number of paying YouTube Music and YouTube Premium subscribers worldwide from 2020 to 2024 (in millions) [Graph], YouTube, February 1, 2024. [Online]. Available: https://www.statista.com/statistics/1344265/youtube-paying-subscribers/