YouTube paying subscribers 2020-2024

Published by Laura Ceci, Feb 5, 2024
In February 2024, YouTube counted approximately 100 million paid subscribers across its Music and Premium services. This represents an increase from the 50 million paying subscribers across the platform's services from September 2021. During the third quarter of 2023, YouTube generated almost eight billion U.S. dollars in advertising revenues.

Number of paying YouTube Music and YouTube Premium subscribers worldwide from 2020 to 2024 (in millions)

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Release date

February 2024

Region

Worldwide

Survey time period

2020 to 2024

Special properties

YouTube Music and YouTube Premium subscribers

Supplementary notes

No data available for missing periods.

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