YouTube paying subscribers 2020-2024

Published by Laura Ceci, Feb 5, 2024
In February 2024, YouTube counted approximately 100 million paid subscribers across its Music and Premium services. This represents an increase from the 50 million paying subscribers across the platform's services from September 2021. During the third quarter of 2023, YouTube generated almost eight billion U.S. dollars in advertising revenues.

Number of paying YouTube Music and YouTube Premium subscribers worldwide from 2020 to 2024 (in millions)

CharacteristicPaying subscribers in millions
Feb 2024 100
Nov 2022 80
Sep 2021 50
Oct 2020 30
Showing entries 1 to 4 (4 entries in total)
Created with Highcharts 7.2.2Paying subscribers in millions303050508080100100Oct 2020Sep 2021Nov 2022Feb 2024
020406080100120

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Release date

February 2024

Region

Worldwide

Survey time period

2020 to 2024

Special properties

YouTube Music and YouTube Premium subscribers

Supplementary notes

No data available for missing periods.

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