A survey from June 2022 found that inflation already inspired one in five U.S. consumers to cancel at least one streaming service subscription. A further 37 percent stated that they will have to drop streaming services if inflation continues at the current rate. Only 19 percent of people interviewed said that inflation has no impact on their streaming behavior.
Impact of the inflation on consumers' video streaming budget in the United States as of June 2022
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KPMG US. (October 12, 2022). Impact of the inflation on consumers' video streaming budget in the United States as of June 2022 [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/1344203/inflation-impact-streaming-budget-us/
KPMG US. "Impact of the inflation on consumers' video streaming budget in the United States as of June 2022." Chart. October 12, 2022. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/1344203/inflation-impact-streaming-budget-us/
KPMG US. (2022). Impact of the inflation on consumers' video streaming budget in the United States as of June 2022. Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/1344203/inflation-impact-streaming-budget-us/
KPMG US. "Impact of The Inflation on Consumers' Video Streaming Budget in The United States as of June 2022." Statista, Statista Inc., 12 Oct 2022, https://www.statista.com/statistics/1344203/inflation-impact-streaming-budget-us/
KPMG US, Impact of the inflation on consumers' video streaming budget in the United States as of June 2022 Statista, https://www.statista.com/statistics/1344203/inflation-impact-streaming-budget-us/ (last visited December 27, 2024)
Impact of the inflation on consumers' video streaming budget in the United States as of June 2022 [Graph], KPMG US, October 12, 2022. [Online]. Available: https://www.statista.com/statistics/1344203/inflation-impact-streaming-budget-us/
