Most popular products bought in online video shopping events U.S. 2022, by income
Across U.S. consumers from all income brackets who have ever participated in online video shopping, clothing was the most popular product category to buy through such events. This trend is least pronounced among those who earn between 50,000 and 74,999 U.S. dollars annually, though 50 percent of respondents from this group still named clothing as their favorite product category to purchase. Up to 12 percent of respondents in this 'middle' income range named food as their favorite product category to purchase through online video shopping, significantly more than all other income brackets.