Across U.S. consumers from all income brackets who have ever participated in online video shopping, clothing was the most popular product category to buy through such events. This trend is least pronounced among those who earn between 50,000 and 74,999 U.S. dollars annually, though 50 percent of respondents from this group still named clothing as their favorite product category to purchase. Up to 12 percent of respondents in this 'middle' income range named food as their favorite product category to purchase through online video shopping, significantly more than all other income brackets.
Favorite products to buy during an online video shopping event in the United States in June 2022, by income
* For the income ranges below 25,000 and over 125,000 U.S. dollars, the source did not provide the exact number for makeup. The category "toys" was excluded from this chart due to lack of data at the source. For these reasons, the totals do not add up to 100 percent.
** Respondents who answered "Yes" to: “Have you ever watched an online live or pre-recorded video shopping event?”
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DISQO. (October 26, 2022). Favorite products to buy during an online video shopping event in the United States in June 2022, by income [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1344138/top-products-in-online-video-shopping-by-income-us/
DISQO. "Favorite products to buy during an online video shopping event in the United States in June 2022, by income." Chart. October 26, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1344138/top-products-in-online-video-shopping-by-income-us/
DISQO. (2022). Favorite products to buy during an online video shopping event in the United States in June 2022, by income. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1344138/top-products-in-online-video-shopping-by-income-us/
DISQO. "Favorite Products to Buy during An Online Video Shopping Event in The United States in June 2022, by Income." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1344138/top-products-in-online-video-shopping-by-income-us/
DISQO, Favorite products to buy during an online video shopping event in the United States in June 2022, by income Statista, https://www.statista.com/statistics/1344138/top-products-in-online-video-shopping-by-income-us/ (last visited January 08, 2025)
Favorite products to buy during an online video shopping event in the United States in June 2022, by income [Graph], DISQO, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1344138/top-products-in-online-video-shopping-by-income-us/