Across both male and female U.S. consumers who have ever participated in online video shopping, clothing was the favorite product category to buy through such events, though it was slightly more popular among men (60 percent of respondents) than women (55 percent). Exercise equipment was also a significantly more popular purchase for men (19 percent) than women (13 percent).
Favorite products to buy during an online video shopping event in the United States in June 2022, by gender
* For male respondents, the source did not provide the exact number for makeup. The category "toys" was excluded from this chart due to lack of data at the source. For these reasons, the totals do not add up to 100 percent.
** Respondents who answered "Yes" to: “Have you ever watched an online live or pre-recorded video shopping event?”
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DISQO. (October 26, 2022). Favorite products to buy during an online video shopping event in the United States in June 2022, by gender [Graph]. In Statista. Retrieved November 13, 2024, from https://www.statista.com/statistics/1344129/top-products-in-online-video-shopping-by-gender-us/
DISQO. "Favorite products to buy during an online video shopping event in the United States in June 2022, by gender." Chart. October 26, 2022. Statista. Accessed November 13, 2024. https://www.statista.com/statistics/1344129/top-products-in-online-video-shopping-by-gender-us/
DISQO. (2022). Favorite products to buy during an online video shopping event in the United States in June 2022, by gender. Statista. Statista Inc.. Accessed: November 13, 2024. https://www.statista.com/statistics/1344129/top-products-in-online-video-shopping-by-gender-us/
DISQO. "Favorite Products to Buy during An Online Video Shopping Event in The United States in June 2022, by Gender." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1344129/top-products-in-online-video-shopping-by-gender-us/
DISQO, Favorite products to buy during an online video shopping event in the United States in June 2022, by gender Statista, https://www.statista.com/statistics/1344129/top-products-in-online-video-shopping-by-gender-us/ (last visited November 13, 2024)
Favorite products to buy during an online video shopping event in the United States in June 2022, by gender [Graph], DISQO, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1344129/top-products-in-online-video-shopping-by-gender-us/
