Concessions moviegoers had the most often in theaters in the U.S. 2021, by generation
During an online survey conducted among adults in the United States in November 2021, almost four out of five (or 79 percent) of respondents part of Generation Z reported drinking soda almost always or sometimes when they watched a film in a theater. Among responding Baby Boomers, that share stood below 60 percent. In the U.S. and Canada, an average of over one-third of the revenue of the cinema chains came from selling food and beverage, known in the cinema market as concessions.
