Marketers thinking brand positions on social matters can have an impact Europe 2021
According to a survey carried out among marketers in France, Germany, Spain and the Netherlands between September and October 2021, 85.13 percent of respondents said they thought positions taken by brands on social issues - including Black Lives Matter, LGBTQ+ rights, and sustainability - could both have an impact and help in making opinions evolve on said issues. Among surveyed markets, France was the one that most believed in a brand's social impact potential, with 90 percent of respondents saying so. This sentiment was echoed by 80.5 percent of German respondents.
