Most popular products bought in online video shopping events U.S. 2022, by generation

Published by
Koen van Gelder,
Mar 22, 2024
Within all generations of U.S. consumers who have ever participated in online video shopping, clothing was named by more than 50 percent of respondents as their favorite item to purchase through these events. Gen Z was the least likely to favor clothing (51 percent of respondents), and the most likely to prefer buying electronics (24 percent).

Favorite products to buy during an online video shopping event in the United States in June 2022, by generation

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Release date

October 2022

Region

United States

Survey time period

June 1 to 15, 2022

Number of respondents

44,167 respondents

Special properties

among online shopping video watchers**

Supplementary notes

* For the Gen X and Silent generations, the source did not provide the exact number for makeup. The category "toys" was excluded from this chart due to lack of data at the source. For these reasons, the totals do not add up to 100 percent.

** Respondents who answered "Yes" to: “Have you ever watched an online live or pre-recorded video shopping event?”

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