According to a survey conducted in August 2022, awareness among Indian consumers on health and sustainability had increased during the COVID-19 pandemic. About 35 percent of the respondents were willing to switch to more sustainable and environmental friendly brands, while 44 percent were ready to pay the additional premium on sustainable brands.
Consumer views on health and sustainability in India as of August 2022, by level of usage
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McKinsey & Company. (October 13, 2022). Consumer views on health and sustainability in India as of August 2022, by level of usage [Graph]. In Statista. Retrieved March 13, 2025, from https://www.statista.com/statistics/1344094/india-consumer-view-on-health-and-sustainability-by-level-of-usage/
McKinsey & Company. "Consumer views on health and sustainability in India as of August 2022, by level of usage." Chart. October 13, 2022. Statista. Accessed March 13, 2025. https://www.statista.com/statistics/1344094/india-consumer-view-on-health-and-sustainability-by-level-of-usage/
McKinsey & Company. (2022). Consumer views on health and sustainability in India as of August 2022, by level of usage. Statista. Statista Inc.. Accessed: March 13, 2025. https://www.statista.com/statistics/1344094/india-consumer-view-on-health-and-sustainability-by-level-of-usage/
McKinsey & Company. "Consumer Views on Health and Sustainability in India as of August 2022, by Level of Usage." Statista, Statista Inc., 13 Oct 2022, https://www.statista.com/statistics/1344094/india-consumer-view-on-health-and-sustainability-by-level-of-usage/
McKinsey & Company, Consumer views on health and sustainability in India as of August 2022, by level of usage Statista, https://www.statista.com/statistics/1344094/india-consumer-view-on-health-and-sustainability-by-level-of-usage/ (last visited March 13, 2025)
Consumer views on health and sustainability in India as of August 2022, by level of usage [Graph], McKinsey & Company, October 13, 2022. [Online]. Available: https://www.statista.com/statistics/1344094/india-consumer-view-on-health-and-sustainability-by-level-of-usage/
