Across both female and male U.S. consumers who have previously participated in online video shopping events, the offering of a 'buy now, pay later' service is the most important feature which determines whether they will participate in such events. This service was particularly important to men, with 64 percent, compared with just 42 percent of women. Notably, this survey suggests that 12 percent of female respondents take into account whether they actually need or want the products being offered when deciding whether to participate in an online video shopping event, compared to just three percent of men.
Main reasons to decide whether to participate in an online video shopping event in the United States in June 2022, by gender
* The source does not provide the exact number for this reason/factor. The number provided was calculated by Statista based on the values given by the source, assuming a total of 100 percent.
** Respondents who answered "Yes" to: “Have you ever watched an online live or pre-recorded video shopping event?”
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DISQO. (October 26, 2022). Main reasons to decide whether to participate in an online video shopping event in the United States in June 2022, by gender [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1344072/top-features-of-online-video-shopping-by-gender-us/
DISQO. "Main reasons to decide whether to participate in an online video shopping event in the United States in June 2022, by gender." Chart. October 26, 2022. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1344072/top-features-of-online-video-shopping-by-gender-us/
DISQO. (2022). Main reasons to decide whether to participate in an online video shopping event in the United States in June 2022, by gender. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1344072/top-features-of-online-video-shopping-by-gender-us/
DISQO. "Main Reasons to Decide Whether to Participate in An Online Video Shopping Event in The United States in June 2022, by Gender." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1344072/top-features-of-online-video-shopping-by-gender-us/
DISQO, Main reasons to decide whether to participate in an online video shopping event in the United States in June 2022, by gender Statista, https://www.statista.com/statistics/1344072/top-features-of-online-video-shopping-by-gender-us/ (last visited January 09, 2025)
Main reasons to decide whether to participate in an online video shopping event in the United States in June 2022, by gender [Graph], DISQO, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1344072/top-features-of-online-video-shopping-by-gender-us/
