Influence of internet advertising when shopping online in Poland 2022-2023

Published by
Adriana Sas,
Nov 7, 2024
In 2023, more than half of the respondents in Poland bought a product based on content published online. The most popular source influencing the purchasing decision was consumer reviews of the product or seller.

Share of people who bought a product based on content published online in Poland from 2022 to 2023

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Release date

September 2023

Region

Poland

Survey time period

2022 to 2023

Number of respondents

1,194 respondents

Age group

15 years and older

Special properties

Online shoppers

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The original question was worded as follows (Polish): "Czy zdarzyło Ci się kupić jakiś produkt na podstawie treści publikowanych w internecie?"

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Statistics on " Digital advertising in Poland "

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Overview

8

E-mail and mobile advertising

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Social media advertising

8

Video/display advertising and other formats

8

Consumer behavior

6

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Topics

Digital advertising in PolandInternet usage in PolandDigital advertising in the NordicsDigital advertising in RussiaDigital services in Poland
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