Across all generations of U.S. consumers who have ever participated in online video shopping, the offering of a 'buy now, pay later' service is the most important feature which determines whether they will participate in such events. This service was particularly important to Gen X consumers, with 62 percent saying it was the most significant factor determining their participation. It is notable that the degree to which consumers actually need or want the products being offered in these online video shopping events is, across all generations, not a particularly important factor in determining participation.
Main reasons to decide whether to participate in an online video shopping event in the United States in June 2022, by generation
* The source does not provide the exact number for this reason/factor. The number provided was calculated by Statista based on the values given by the source, assuming a total of 100 percent.
** Those who answered “Yes” to the question “Have you ever watched an online live or pre-recorded video shopping event?”
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DISQO. (October 26, 2022). Main reasons to decide whether to participate in an online video shopping event in the United States in June 2022, by generation [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1344054/top-features-of-online-video-shopping-by-generation/
DISQO. "Main reasons to decide whether to participate in an online video shopping event in the United States in June 2022, by generation." Chart. October 26, 2022. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1344054/top-features-of-online-video-shopping-by-generation/
DISQO. (2022). Main reasons to decide whether to participate in an online video shopping event in the United States in June 2022, by generation. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1344054/top-features-of-online-video-shopping-by-generation/
DISQO. "Main Reasons to Decide Whether to Participate in An Online Video Shopping Event in The United States in June 2022, by Generation." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1344054/top-features-of-online-video-shopping-by-generation/
DISQO, Main reasons to decide whether to participate in an online video shopping event in the United States in June 2022, by generation Statista, https://www.statista.com/statistics/1344054/top-features-of-online-video-shopping-by-generation/ (last visited November 23, 2024)
Main reasons to decide whether to participate in an online video shopping event in the United States in June 2022, by generation [Graph], DISQO, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1344054/top-features-of-online-video-shopping-by-generation/
