Between April and December of 2021, just over 17 thousand hidden ads were uncovered on three major social media platforms in South Korea. The largest share of them, at over 9.5 thousand, were found on Instagram. Social media ads must be clearly and visibly marked as such, so that consumers are aware that the poster is benefitting from recommending a product. Failure to do so sufficiently is regarded as hidden advertising, in which it appears that a poster is merely giving a recommendation based on personal experience with no economic benefit for doing so.
Number of hidden ads in social media posts in South Korea from April to December 2021, by social media platform
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Consumer24. (February 3, 2022). Number of hidden ads in social media posts in South Korea from April to December 2021, by social media platform [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1344042/south-korea-hidden-ads-number-by-social-media/
Consumer24. "Number of hidden ads in social media posts in South Korea from April to December 2021, by social media platform." Chart. February 3, 2022. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1344042/south-korea-hidden-ads-number-by-social-media/
Consumer24. (2022). Number of hidden ads in social media posts in South Korea from April to December 2021, by social media platform. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1344042/south-korea-hidden-ads-number-by-social-media/
Consumer24. "Number of Hidden Ads in Social Media Posts in South Korea from April to December 2021, by Social Media Platform." Statista, Statista Inc., 3 Feb 2022, https://www.statista.com/statistics/1344042/south-korea-hidden-ads-number-by-social-media/
Consumer24, Number of hidden ads in social media posts in South Korea from April to December 2021, by social media platform Statista, https://www.statista.com/statistics/1344042/south-korea-hidden-ads-number-by-social-media/ (last visited November 24, 2024)
Number of hidden ads in social media posts in South Korea from April to December 2021, by social media platform [Graph], Consumer24, February 3, 2022. [Online]. Available: https://www.statista.com/statistics/1344042/south-korea-hidden-ads-number-by-social-media/
