Across all income brackets, social media was the preferred platform amongst U.S. consumers for watching online video shopping events. This preference was most pronounced amongst those whose annual income exceeds 125,000 U.S. dollars, with 72 percent. Consumers who earn between 25,000 and 49,999 dollars per year favored other platforms more than any other income group, with almost one-third (30 percent) saying they prefer to watch online video shopping events on brands' websites.
Preferred platforms to participate in an online video shopping event in the United States in June 2022, by income
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DISQO. (October 26, 2022). Preferred platforms to participate in an online video shopping event in the United States in June 2022, by income [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1344023/platforms-for-online-shopping-events-by-income-us/
DISQO. "Preferred platforms to participate in an online video shopping event in the United States in June 2022, by income." Chart. October 26, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1344023/platforms-for-online-shopping-events-by-income-us/
DISQO. (2022). Preferred platforms to participate in an online video shopping event in the United States in June 2022, by income. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1344023/platforms-for-online-shopping-events-by-income-us/
DISQO. "Preferred Platforms to Participate in An Online Video Shopping Event in The United States in June 2022, by Income." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1344023/platforms-for-online-shopping-events-by-income-us/
DISQO, Preferred platforms to participate in an online video shopping event in the United States in June 2022, by income Statista, https://www.statista.com/statistics/1344023/platforms-for-online-shopping-events-by-income-us/ (last visited January 08, 2025)
Preferred platforms to participate in an online video shopping event in the United States in June 2022, by income [Graph], DISQO, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1344023/platforms-for-online-shopping-events-by-income-us/
