Across both male and female U.S. consumers, social media was the preferred platform for watching online video shopping events. Though the difference is marginal between genders, this survey suggests that social media was favored by men (67 percent) to a greater degree than women (58 percent). Correspondingly, women showed greater preference for brand's websites and, in particular, retailer's websites for this purpose.
Preferred platforms to participate in an online video shopping event in the United States in June 2022, by gender
* Those who answered “Yes” to the question “Have you ever watched an online live or pre-recorded video shopping event?”
Missing percentage points to 100 percent are probably due to rounding.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
DISQO. (October 26, 2022). Preferred platforms to participate in an online video shopping event in the United States in June 2022, by gender [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1344017/platforms-for-online-shopping-events-by-gender-us/
DISQO. "Preferred platforms to participate in an online video shopping event in the United States in June 2022, by gender." Chart. October 26, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1344017/platforms-for-online-shopping-events-by-gender-us/
DISQO. (2022). Preferred platforms to participate in an online video shopping event in the United States in June 2022, by gender. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1344017/platforms-for-online-shopping-events-by-gender-us/
DISQO. "Preferred Platforms to Participate in An Online Video Shopping Event in The United States in June 2022, by Gender." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1344017/platforms-for-online-shopping-events-by-gender-us/
DISQO, Preferred platforms to participate in an online video shopping event in the United States in June 2022, by gender Statista, https://www.statista.com/statistics/1344017/platforms-for-online-shopping-events-by-gender-us/ (last visited January 08, 2025)
Preferred platforms to participate in an online video shopping event in the United States in June 2022, by gender [Graph], DISQO, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1344017/platforms-for-online-shopping-events-by-gender-us/
