Across all generations of U.S. consumers, social media was the preferred platform for watching online video shopping events. Though the difference is marginal between generations, this survey suggests that Gen X consumers favored social media more than any other group (68 percent of respondents). Boomers preferred other platforms more than any other group, but it is important to note that over half (56 percent) still favored social media.
Preferred platforms to participate in an online video shopping event in the United States in June 2022, by generation
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DISQO. (October 26, 2022). Preferred platforms to participate in an online video shopping event in the United States in June 2022, by generation [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1344008/platforms-for-online-shopping-events-by-generation-us/
DISQO. "Preferred platforms to participate in an online video shopping event in the United States in June 2022, by generation." Chart. October 26, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1344008/platforms-for-online-shopping-events-by-generation-us/
DISQO. (2022). Preferred platforms to participate in an online video shopping event in the United States in June 2022, by generation. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1344008/platforms-for-online-shopping-events-by-generation-us/
DISQO. "Preferred Platforms to Participate in An Online Video Shopping Event in The United States in June 2022, by Generation." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1344008/platforms-for-online-shopping-events-by-generation-us/
DISQO, Preferred platforms to participate in an online video shopping event in the United States in June 2022, by generation Statista, https://www.statista.com/statistics/1344008/platforms-for-online-shopping-events-by-generation-us/ (last visited January 08, 2025)
Preferred platforms to participate in an online video shopping event in the United States in June 2022, by generation [Graph], DISQO, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1344008/platforms-for-online-shopping-events-by-generation-us/
