According to a survey on the consumer behavior of football fans in the Middle East and North Africa (MENA) region in 2022, 48 percent of respondents were receptive to ads associated with big football events. On the other hand, 40 percent of respondents have found most ads during big football events to be interesting in that year.
Advertising perception of football fans during events in the Middle East and North Africa (MENA) region in 2022
Characteristic
Share of respondents
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Campaign Middle East. (November 2, 2022). Advertising perception of football fans during events in the Middle East and North Africa (MENA) region in 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1343971/mena-ad-perception-of-football-events/
Campaign Middle East. "Advertising perception of football fans during events in the Middle East and North Africa (MENA) region in 2022." Chart. November 2, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1343971/mena-ad-perception-of-football-events/
Campaign Middle East. (2022). Advertising perception of football fans during events in the Middle East and North Africa (MENA) region in 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1343971/mena-ad-perception-of-football-events/
Campaign Middle East. "Advertising Perception of Football Fans during Events in The Middle East and North Africa (Mena) Region in 2022." Statista, Statista Inc., 2 Nov 2022, https://www.statista.com/statistics/1343971/mena-ad-perception-of-football-events/
Campaign Middle East, Advertising perception of football fans during events in the Middle East and North Africa (MENA) region in 2022 Statista, https://www.statista.com/statistics/1343971/mena-ad-perception-of-football-events/ (last visited August 25, 2024)
Advertising perception of football fans during events in the Middle East and North Africa (MENA) region in 2022 [Graph], Campaign Middle East, November 2, 2022. [Online]. Available: https://www.statista.com/statistics/1343971/mena-ad-perception-of-football-events/