Online shopping video watching frequency in the U.S. 2022, by income

Published by
Koen van Gelder,
Mar 22, 2024
U.S. consumers with incomes above 125,000 U.S. dollars per year showed the highest frequency of watching online video shopping events, with 56 percent of this group saying they watch these videos daily. This was closely followed by those with an annual income of between 75,000 and 124,999 U.S. dollars, from which a total of 71 percent watch online shopping videos daily or weekly. Notably, U.S. consumers with incomes below 24,999 dollars watched online shopping videos more frequently than those who earned between 25,000 and 74,999.

Frequency of watching online shopping videos in the United States in June 2022, by income

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Release date

October 2022

Region

United States

Survey time period

June 1 to 15, 2022

Number of respondents

44,167 respondents

Special properties

online shopping videos watchers*

Supplementary notes

* Those who answered “Yes” to the question “Have you ever watched an online live or pre-recorded video shopping event?”

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