Leading platforms for online shopping product research in the U.S. 2022, by age group

Published by Statista Research Department, Apr 28, 2023
Across all age groups, Amazon was the most used platform for consumers starting out their online purchase journies, according to a 2022 survey.Over 40 percent in each surveyed age group used Amazon to begin product research while online shopping.

Leading online platforms in which consumers begin online shopping product research in the United States in 2022, by age group

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Release date

August 2022

Region

United States

Survey time period

August 10 to15, 2022

Number of respondents

4,643 respondents

Age group

18 years and older

Supplementary notes

This question was phrased by the source as follows:
"When shopping for a product online, where do you typically start for product searches and research?"

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