Online shopping video watching frequency in the U.S. 2022, by gender

Published by
Koen van Gelder,
Mar 22, 2024
Watching online shopping videos was significantly more popular amongst male consumers than among women in the U.S. Over 53 percent of men said they watched these videos daily, compared with 36 percent of women. At the other end of the spectrum, only eight percent of men said they 'very rarely' watched online shopping videos, compared to 22 percent of women.

Frequency of watching online shopping videos in the United States in June 2022, by gender

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Release date

October 2022

Region

United States

Survey time period

June 1 to 15, 2022

Number of respondents

44,167 respondents

Special properties

online shopping videos watchers*

Supplementary notes

* Those who answered “Yes” to the question “Have you ever watched an online live or pre-recorded video shopping event?”

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