Amazon was the most used platform for consumers starting out their online purchase journies, according to a 2022 survey. A total 46 percent of online shoppers used Amazon to begin with product search and research in order to eventually make an online purchase. In second place was Google, with 35 percent.
Leading online platforms in which consumers begin online shopping product research in the United States in 2022
This question was phrased by the source as follows:
"When shopping for a product online, where do you typically start for product searches and research?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
CivicScience. (August 16, 2022). Leading online platforms in which consumers begin online shopping product research in the United States in 2022 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1343927/online-shopping-product-reseach-begin-us-platform/
CivicScience. "Leading online platforms in which consumers begin online shopping product research in the United States in 2022." Chart. August 16, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1343927/online-shopping-product-reseach-begin-us-platform/
CivicScience. (2022). Leading online platforms in which consumers begin online shopping product research in the United States in 2022. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1343927/online-shopping-product-reseach-begin-us-platform/
CivicScience. "Leading Online Platforms in Which Consumers Begin Online Shopping Product Research in The United States in 2022." Statista, Statista Inc., 16 Aug 2022, https://www.statista.com/statistics/1343927/online-shopping-product-reseach-begin-us-platform/
CivicScience, Leading online platforms in which consumers begin online shopping product research in the United States in 2022 Statista, https://www.statista.com/statistics/1343927/online-shopping-product-reseach-begin-us-platform/ (last visited November 21, 2024)
Leading online platforms in which consumers begin online shopping product research in the United States in 2022 [Graph], CivicScience, August 16, 2022. [Online]. Available: https://www.statista.com/statistics/1343927/online-shopping-product-reseach-begin-us-platform/