Online shopping video watching frequency in the U.S. 2022, by generation

Published by
Koen van Gelder,
Mar 22, 2024
U.S. consumers from the Gen X generation (born approximately between 1965 and 1980) showed the highest frequency of watching online shopping videos. Over half of them (52 percent) watched such videos daily, and a further 21 percent watched them at least weekly. Gen Z (born between 1995 and 2010) were the least engaged by a significant margin, with only 33 percent saying they watched online shopping videos daily.

Frequency of watching online shopping videos in the United States in June 2022, by generation

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Release date

October 2022

Region

United States

Survey time period

June 1 to 15, 2022

Number of respondents

44,167 respondents

Special properties

online shopping videos watchers*

Supplementary notes

* Those who answered “Yes” to the question “Have you ever watched an online live or pre-recorded video shopping event?”

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