Online shopping video watching frequency in the U.S. 2022, by generation
U.S. consumers from the Gen X generation (born approximately between 1965 and 1980) showed the highest frequency of watching online shopping videos. Over half of them (52 percent) watched such videos daily, and a further 21 percent watched them at least weekly. Gen Z (born between 1995 and 2010) were the least engaged by a significant margin, with only 33 percent saying they watched online shopping videos daily.