During an online survey conducted among adults in the United States in November 2021, around 40 percent said they almost always ate popcorn while watching a movie in a theater. Approximately 39 percent stated that they almost always drank soda on those occasions. In the U.S. and Canada, an average of over one-third of the revenue of the cinema chains came from selling food and beverage, known in the cinema market as concessions.
Frequency of consumption of selected concessions when watching movies in theaters among adults in the United States as of November 2021
Characteristic
Almost always
Sometimes
Rarely
Never
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Morning Consult. (November 15, 2021). Frequency of consumption of selected concessions when watching movies in theaters among adults in the United States as of November 2021 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1343891/frequency-concessions-movie-theater-united-states/
Morning Consult. "Frequency of consumption of selected concessions when watching movies in theaters among adults in the United States as of November 2021." Chart. November 15, 2021. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1343891/frequency-concessions-movie-theater-united-states/
Morning Consult. (2021). Frequency of consumption of selected concessions when watching movies in theaters among adults in the United States as of November 2021. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1343891/frequency-concessions-movie-theater-united-states/
Morning Consult. "Frequency of Consumption of Selected Concessions When Watching Movies in Theaters among Adults in The United States as of November 2021." Statista, Statista Inc., 15 Nov 2021, https://www.statista.com/statistics/1343891/frequency-concessions-movie-theater-united-states/
Morning Consult, Frequency of consumption of selected concessions when watching movies in theaters among adults in the United States as of November 2021 Statista, https://www.statista.com/statistics/1343891/frequency-concessions-movie-theater-united-states/ (last visited July 27, 2024)
Frequency of consumption of selected concessions when watching movies in theaters among adults in the United States as of November 2021 [Graph], Morning Consult, November 15, 2021. [Online]. Available: https://www.statista.com/statistics/1343891/frequency-concessions-movie-theater-united-states/