Leading brands on Instagram worldwide 2022, by number of likes

Published by
Julia Faria,
May 22, 2024
With over 142 million likes, Zara was the brand with most mentions on Instagram in the first half of 2022. Dior and Prada followed, with 65 million and almost 63 million mentions, respectively.

Leading brands on Instagram worldwide in 1st half 2022, by number of likes (in millions)

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Release date

November 2022

Region

Worldwide

Survey time period

January to June 2022

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Overview

4

Competitors

4

Usage

5

Metrics

5

Successful brands

3

Influencers

6

Audience

6

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Topics

Instagram advertising and marketingInstagramSocial media advertising and marketing worldwideBrands on social mediaFacebook advertising and marketing
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