With 83 percent brand recognition, Chanel is the most well-known jewelry brand in the United States, followed by Tiffany & Co. and Pandora, while the jewelry brand popularity ranking is led by Tiffany & Co. Claire's, on the other hand, takes first place in our jewelry brand ownership ranking, with 30 percent of jewelry owners saying they own a piece by the brand.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Leading jewelry brands ranked by brand awareness in the United States in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (December 5, 2023). Leading jewelry brands ranked by brand awareness in the United States in 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1343732/most-well-known-jewelry-brands-in-the-united-states/
Statista. "Leading jewelry brands ranked by brand awareness in the United States in 2023." Chart. December 5, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1343732/most-well-known-jewelry-brands-in-the-united-states/
Statista. (2023). Leading jewelry brands ranked by brand awareness in the United States in 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1343732/most-well-known-jewelry-brands-in-the-united-states/
Statista. "Leading Jewelry Brands Ranked by Brand Awareness in The United States in 2023." Statista, Statista Inc., 5 Dec 2023, https://www.statista.com/statistics/1343732/most-well-known-jewelry-brands-in-the-united-states/
Statista, Leading jewelry brands ranked by brand awareness in the United States in 2023 Statista, https://www.statista.com/statistics/1343732/most-well-known-jewelry-brands-in-the-united-states/ (last visited August 25, 2024)
Leading jewelry brands ranked by brand awareness in the United States in 2023 [Graph], Statista, December 5, 2023. [Online]. Available: https://www.statista.com/statistics/1343732/most-well-known-jewelry-brands-in-the-united-states/