According to a survey from September 2022, the impact of Netflix and Disney+ launching an ad-supporting tier on the likelihood of signing up for the respective platform was very low in the U.S., with over 40 percent of respondents saying that their opinion of the services had not changed. However, non-subscribers were more likely to subscribe to an ad-supported version of Netflix than to one of Disney+.
Likelihood of adults signing up for Netflix and Disney Plus when discounted ad-supported model becomes available in the United States as of September 2022
survey within DISQO member community; non-subscribers of the respective services
Supplementary notes
This question was phrased by the source as follows: "Netflix (L) / Disney+ (R) plans to offer a discounted service subscription for customers who are willing to watch commercials, available later this year. Based on this information, how much more/less likely are you to sign up for this platform when this lower-cost option with commercials becomes available?"
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DISQO. (October 26, 2022). Likelihood of adults signing up for Netflix and Disney Plus when discounted ad-supported model becomes available in the United States as of September 2022 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1343716/sign-up-netflix-disney-launch-ad-supported-tier-us/
DISQO. "Likelihood of adults signing up for Netflix and Disney Plus when discounted ad-supported model becomes available in the United States as of September 2022." Chart. October 26, 2022. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1343716/sign-up-netflix-disney-launch-ad-supported-tier-us/
DISQO. (2022). Likelihood of adults signing up for Netflix and Disney Plus when discounted ad-supported model becomes available in the United States as of September 2022. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1343716/sign-up-netflix-disney-launch-ad-supported-tier-us/
DISQO. "Likelihood of Adults Signing up for Netflix and Disney Plus When Discounted Ad-supported Model Becomes Available in The United States as of September 2022." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1343716/sign-up-netflix-disney-launch-ad-supported-tier-us/
DISQO, Likelihood of adults signing up for Netflix and Disney Plus when discounted ad-supported model becomes available in the United States as of September 2022 Statista, https://www.statista.com/statistics/1343716/sign-up-netflix-disney-launch-ad-supported-tier-us/ (last visited November 03, 2024)
Likelihood of adults signing up for Netflix and Disney Plus when discounted ad-supported model becomes available in the United States as of September 2022 [Graph], DISQO, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1343716/sign-up-netflix-disney-launch-ad-supported-tier-us/
