The majority of Disney+ subscribers in the U.S. who were interviewed in a 2022 survey stated that they were extremely or somewhat likely switch to the ad-supported model when it becomes available, at over 45 percent of respondents. Conversely, 11 percent of adults surveyed were not sure.
Likelihood of Disney Plus subscribers switching to ad-supported model in the United States as of September 2022
survey within DISQO member community; Disney+ subscribers
Supplementary notes
This question was phrased by the source as follows: "Netflix (L) / Disney+ (R) plans to offer a discounted service subscription for customers who are willing to watch commercials, available later this year. Subscribers choosing this tier/option will be exposed to advertising during programming at regular intervals. Based on this information, how likely are you to change your subscription to this lower-cost option with commercials when it becomes available?"
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DISQO. (October 26, 2022). Likelihood of Disney Plus subscribers switching to ad-supported model in the United States as of September 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1343703/likelihood-disney-subscribers-switch-to-ad-funded-tier-us/
DISQO. "Likelihood of Disney Plus subscribers switching to ad-supported model in the United States as of September 2022." Chart. October 26, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1343703/likelihood-disney-subscribers-switch-to-ad-funded-tier-us/
DISQO. (2022). Likelihood of Disney Plus subscribers switching to ad-supported model in the United States as of September 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1343703/likelihood-disney-subscribers-switch-to-ad-funded-tier-us/
DISQO. "Likelihood of Disney Plus Subscribers Switching to Ad-supported Model in The United States as of September 2022." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1343703/likelihood-disney-subscribers-switch-to-ad-funded-tier-us/
DISQO, Likelihood of Disney Plus subscribers switching to ad-supported model in the United States as of September 2022 Statista, https://www.statista.com/statistics/1343703/likelihood-disney-subscribers-switch-to-ad-funded-tier-us/ (last visited December 21, 2024)
Likelihood of Disney Plus subscribers switching to ad-supported model in the United States as of September 2022 [Graph], DISQO, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1343703/likelihood-disney-subscribers-switch-to-ad-funded-tier-us/
