A 2022 survey found that the majority of U.S. adults interviewed were equally open to subscribing to video streaming services that include commercials compared to the previous year. A further 17 percent said that they were much more open to this monetizing option. The share of respondents stating that their openness to subscriptions with ads has increased was the highest among adults aged 35 to 44 years.
Level of openness to video streaming subscriptions with commercials compared to last year in the United States as of September 2022, by age group
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Level of openness to video streaming subscriptions with commercials compared to last year in the United States as of September 2022, by age group
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This question was phrased by the source as follows: "Compared to last year, are you currently more, less, or equally open to subscribing to TV/movie streaming services that include commercials?"
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DISQO. (October 26, 2022). Level of openness to video streaming subscriptions with commercials compared to last year in the United States as of September 2022, by age group [Graph]. In Statista. Retrieved April 21, 2025, from https://www.statista.com/statistics/1343691/open-to-streaming-subscriptions-with-ads-us-by-age/
DISQO. "Level of openness to video streaming subscriptions with commercials compared to last year in the United States as of September 2022, by age group." Chart. October 26, 2022. Statista. Accessed April 21, 2025. https://www.statista.com/statistics/1343691/open-to-streaming-subscriptions-with-ads-us-by-age/
DISQO. (2022). Level of openness to video streaming subscriptions with commercials compared to last year in the United States as of September 2022, by age group. Statista. Statista Inc.. Accessed: April 21, 2025. https://www.statista.com/statistics/1343691/open-to-streaming-subscriptions-with-ads-us-by-age/
DISQO. "Level of Openness to Video Streaming Subscriptions with Commercials Compared to Last Year in The United States as of September 2022, by Age Group." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1343691/open-to-streaming-subscriptions-with-ads-us-by-age/
DISQO, Level of openness to video streaming subscriptions with commercials compared to last year in the United States as of September 2022, by age group Statista, https://www.statista.com/statistics/1343691/open-to-streaming-subscriptions-with-ads-us-by-age/ (last visited April 21, 2025)
Level of openness to video streaming subscriptions with commercials compared to last year in the United States as of September 2022, by age group [Graph], DISQO, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1343691/open-to-streaming-subscriptions-with-ads-us-by-age/
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