Half of respondents to a 2023 survey conducted in the U.S. stated that they were not interested in lower-cost ad-funded video streaming because they do not like ads. The second most common reason was commercials decreasing their enjoyment of content, followed by ads slowing down their binging of series.
Most common reasons for adults not to be interested in lower-cost ad-supported tiers of TV/video streaming services in the United States as of December 2023
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DISQO. (February 29, 2024). Most common reasons for adults not to be interested in lower-cost ad-supported tiers of TV/video streaming services in the United States as of December 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1343677/disinterest-avod-reasons-us/
DISQO. "Most common reasons for adults not to be interested in lower-cost ad-supported tiers of TV/video streaming services in the United States as of December 2023." Chart. February 29, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1343677/disinterest-avod-reasons-us/
DISQO. (2024). Most common reasons for adults not to be interested in lower-cost ad-supported tiers of TV/video streaming services in the United States as of December 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1343677/disinterest-avod-reasons-us/
DISQO. "Most Common Reasons for Adults Not to Be Interested in Lower-cost Ad-supported Tiers of Tv/Video Streaming Services in The United States as of December 2023." Statista, Statista Inc., 29 Feb 2024, https://www.statista.com/statistics/1343677/disinterest-avod-reasons-us/
DISQO, Most common reasons for adults not to be interested in lower-cost ad-supported tiers of TV/video streaming services in the United States as of December 2023 Statista, https://www.statista.com/statistics/1343677/disinterest-avod-reasons-us/ (last visited December 21, 2024)
Most common reasons for adults not to be interested in lower-cost ad-supported tiers of TV/video streaming services in the United States as of December 2023 [Graph], DISQO, February 29, 2024. [Online]. Available: https://www.statista.com/statistics/1343677/disinterest-avod-reasons-us/
