Olay is the most well-known face care brand in the U.S., albeit by a small margin. Owned by Procter & Gamble, the American brand is recognized by 87 percent of online consumers. The second place is taken by L'Oréal and followed by Nivea, as both boast a brand awareness of 84 percent and 83 percent respectively. Neutrogena comes fourth in this list as 82 percent of internet respondents in the United States are aware of the personal care brand.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading face care brands ranked by brand awareness in the United States in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (September 26, 2023). Leading face care brands ranked by brand awareness in the United States in 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1343658/most-well-known-face-care-brands-in-the-united-states/
Statista. "Leading face care brands ranked by brand awareness in the United States in 2023." Chart. September 26, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1343658/most-well-known-face-care-brands-in-the-united-states/
Statista. (2023). Leading face care brands ranked by brand awareness in the United States in 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1343658/most-well-known-face-care-brands-in-the-united-states/
Statista. "Leading Face Care Brands Ranked by Brand Awareness in The United States in 2023." Statista, Statista Inc., 26 Sep 2023, https://www.statista.com/statistics/1343658/most-well-known-face-care-brands-in-the-united-states/
Statista, Leading face care brands ranked by brand awareness in the United States in 2023 Statista, https://www.statista.com/statistics/1343658/most-well-known-face-care-brands-in-the-united-states/ (last visited December 23, 2024)
Leading face care brands ranked by brand awareness in the United States in 2023 [Graph], Statista, September 26, 2023. [Online]. Available: https://www.statista.com/statistics/1343658/most-well-known-face-care-brands-in-the-united-states/
