The annual expenditure of businesses on TikTok influencer marketing in Japan was estimated to amount to 15 billion Japanese yen in 2023. It was expected that the market, which in this case also includes influencer marketing via livestreaming apps, would grow further in the coming years and reach a value of 32 billion yen by 2027.
Annual expenditure on TikTok influencer marketing in Japan from 2020 to 2023 with a forecast until 2027
(in billion Japanese yen)
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CyberBuzz. (November 1, 2022). Annual expenditure on TikTok influencer marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1343615/japan-tiktok-influencer-marketing-market-size/
CyberBuzz. "Annual expenditure on TikTok influencer marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen)." Chart. November 1, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1343615/japan-tiktok-influencer-marketing-market-size/
CyberBuzz. (2022). Annual expenditure on TikTok influencer marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1343615/japan-tiktok-influencer-marketing-market-size/
CyberBuzz. "Annual Expenditure on Tiktok Influencer Marketing in Japan from 2020 to 2023 with a Forecast until 2027 (in Billion Japanese Yen)." Statista, Statista Inc., 1 Nov 2022, https://www.statista.com/statistics/1343615/japan-tiktok-influencer-marketing-market-size/
CyberBuzz, Annual expenditure on TikTok influencer marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1343615/japan-tiktok-influencer-marketing-market-size/ (last visited December 21, 2024)
Annual expenditure on TikTok influencer marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen) [Graph], CyberBuzz, November 1, 2022. [Online]. Available: https://www.statista.com/statistics/1343615/japan-tiktok-influencer-marketing-market-size/
