L'Oréal is the most well-known cosmetics and make-up brand in the U.S., followed by COVERGIRL, Revlon, and Maybelline New York. Other well-known cosmetics and make-up brands in the United States include Avon, Estée Lauder, and e.l.f., to name a few.
Check out our Brand KPI survey to gain value insights about key performance indicators for over 10,000 brands. For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Leading cosmetics & make-up brands ranked by brand awareness in the United States in 2024
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (October 10, 2024). Leading cosmetics & make-up brands ranked by brand awareness in the United States in 2024 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1343586/most-well-known-cosmetics-and-make-up-brands-in-the-united-states/
Statista. "Leading cosmetics & make-up brands ranked by brand awareness in the United States in 2024." Chart. October 10, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1343586/most-well-known-cosmetics-and-make-up-brands-in-the-united-states/
Statista. (2024). Leading cosmetics & make-up brands ranked by brand awareness in the United States in 2024. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1343586/most-well-known-cosmetics-and-make-up-brands-in-the-united-states/
Statista. "Leading Cosmetics & Make-up Brands Ranked by Brand Awareness in The United States in 2024." Statista, Statista Inc., 10 Oct 2024, https://www.statista.com/statistics/1343586/most-well-known-cosmetics-and-make-up-brands-in-the-united-states/
Statista, Leading cosmetics & make-up brands ranked by brand awareness in the United States in 2024 Statista, https://www.statista.com/statistics/1343586/most-well-known-cosmetics-and-make-up-brands-in-the-united-states/ (last visited December 30, 2024)
Leading cosmetics & make-up brands ranked by brand awareness in the United States in 2024 [Graph], Statista, October 10, 2024. [Online]. Available: https://www.statista.com/statistics/1343586/most-well-known-cosmetics-and-make-up-brands-in-the-united-states/
