Most well-known cosmetics & make-up brands in the United States 2023

Leading cosmetics & make-up brands ranked by brand awareness in the United States in 2023

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Source

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Release date

October 2023

Region

United States

Survey time period

September 2023

Number of respondents

1,246 respondents

Age group

18 to 64 years

Method of interview

Online survey

Supplementary notes

During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."

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Statistics on " Cosmetics consumer behavior in the U.S. "

Other statistics that may interest you Cosmetics consumer behavior in the U.S.

Market overview

5

Sales

5

Prices and expenditure

6

Purchasing behavior

8

Consumer preferences

8

Channels and retailers

6

Online behavior

7

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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