Most well-known cosmetics & make-up brands in the United States 2024
L'Oréal is the most well-known cosmetics and make-up brand in the U.S., followed by COVERGIRL, Revlon, and Maybelline New York. Other well-known cosmetics and make-up brands in the United States include Avon, Estée Lauder, and e.l.f., to name a few.
Check out our Brand KPI survey to gain value insights about key performance indicators for over 10,000 brands. For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.