Reasons to shop online for the Christmas season in the UK 2022

Published by
L. Yltävä,
Mar 26, 2024
According to UK consumers, the main advantages of shopping online during the Christmas period are that it is quick and easy (mentioned by 61 percent of respondents) and that it is convenient (58 percent). The fact that shoppers can avoid crowds was also very popular, being mentioned by over half (51 percent) of respondents.

Leading reasons why consumers prefer shopping online over in-person during the Christmas season in the United Kingdom (UK) in 2022

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Sources

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Release date

September 2022

Region

United Kingdom

Survey time period

August 25 to 29, 2022

Number of respondents

2,156 respondents*

Method of interview

Online survey

Supplementary notes

* Respondents were 2,156 UK residents, with age and gender demographics proportionally represented.

Respondents were allowed to give more than one answer.

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Overview

8

United Kingdom

6

Germany

6

France

7

Spain & Italy

5

Nordics

5

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Topics

Holiday e-commerce in Western EuropeUK Christmas shoppingHoliday season e-commerce in the United StatesChristmas decorations market Holiday season in Canada
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