Most downloaded shopping apps in the U.S. 2023

In 2023, the Temu shopping app was the most downloaded e-commerce app in the United States on both iOS and Android devices, accumulating a grand total of over 122 million downloads that year. Fast fashion retailer SHEIN's app was the second most popular on mobile devices, with nearly 21 million downloads on the Apple App Store and over 15 million on the Google Play Store.

M-commerce takes over

Over the past few years, mobile e-commerce has become increasingly popular, as it allows users to access a variety of services at the touch of a screen. This increase in popularity can be seen through mobile retail e-commerce sales, which are forecast to almost double from 2024 to 2027 in the United States. With mobile phones being used the most when it comes to retail website traffic, it should come as no surprise that smartphones were also ultimately the most common device for purchasing online in the United States in 2023.

Marketplace galore

Among the top five most downloaded apps in the U.S., four were marketplaces. While Temu and Shein dominated in app downloads, American-owned Amazon and Walmart were among the most visited e-commerce marketplaces in their headquartered countries. Additionally, when compared directly to Temu, Shein, and AliExpress, Amazon outperformed them when it came to registered users as of March 2023.