A survey from September 2022 found that nearly two in three U.S. adults like to have the option for cheaper video streaming subscriptions with ads. Older age groups were more open to ad-supported tiers than younger generations.
Preferred monetizing options when streaming video among consumers in the United States as of September 2022, by age group
Characteristic
Not interested in seeing commercials when streaming and would rather pay
Like having the option for cheaper subscriptions with ads
This question was phrased by the source as follows: "Generally, do you prefer having the option to sign up for discounted streaming services with commercials?"
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DISQO. (October 26, 2022). Preferred monetizing options when streaming video among consumers in the United States as of September 2022, by age group [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1343540/svod-vs-cheaper-ad-supported-svod-us-by-age/
DISQO. "Preferred monetizing options when streaming video among consumers in the United States as of September 2022, by age group." Chart. October 26, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1343540/svod-vs-cheaper-ad-supported-svod-us-by-age/
DISQO. (2022). Preferred monetizing options when streaming video among consumers in the United States as of September 2022, by age group. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1343540/svod-vs-cheaper-ad-supported-svod-us-by-age/
DISQO. "Preferred Monetizing Options When Streaming Video among Consumers in The United States as of September 2022, by Age Group." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1343540/svod-vs-cheaper-ad-supported-svod-us-by-age/
DISQO, Preferred monetizing options when streaming video among consumers in the United States as of September 2022, by age group Statista, https://www.statista.com/statistics/1343540/svod-vs-cheaper-ad-supported-svod-us-by-age/ (last visited December 21, 2024)
Preferred monetizing options when streaming video among consumers in the United States as of September 2022, by age group [Graph], DISQO, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1343540/svod-vs-cheaper-ad-supported-svod-us-by-age/
