Most well-known fashion stores in the United Kingdom 2024

Leading fashion stores ranked by brand awareness in the United Kingdom in 2024

CharacteristicShare of respondents
Next 94%
Primark 93%
M&S 92%
H&M 91%
John Lewis 90%
TK Maxx 90%
New Look 88%
River Island 88%
Matalan 87%
Zara 84%
Gap 83%
Hollister 66%
Mango 62%
Created with Highcharts 7.2.2Share of respondents94%94%93%93%92%92%91%91%90%90%90%90%88%88%88%88%87%87%84%84%83%83%66%66%62%62%61%61%58%58%57%57%42%42%40%40%34%34%30%30%NextPrimarkM&SH&MJohn LewisTK MaxxNew LookRiver IslandMatalanZaraGapHollisterMangoUrban OutfittersJack & JonesAbercrombie & FitchUniqloPull & BearBershkaCOS
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%85%90%95%100%105%
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Source

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Release date

October 2024

Region

United Kingdom

Survey time period

June 2024

Number of respondents

1,248 respondents

Age group

18 to 64 years

Method of interview

Online survey

Supplementary notes

During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."

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