Next is the leading fashion store in the UK, based on brand awareness. The British retailer is recognized by 94 percent of internet users, one percentage point more than second placed Primark. Coming on number third in this list is M&S, followed by H&M and John Lewis.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore Brand Profiles. These statistics show results of the Brand KPI survey.
Leading fashion stores ranked by brand awareness in the United Kingdom in 2024
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During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (October 8, 2024). Leading fashion stores ranked by brand awareness in the United Kingdom in 2024 [Graph]. In Statista. Retrieved March 03, 2025, from https://www.statista.com/statistics/1343478/most-well-known-fashion-stores-in-the-united-kingdom/
Statista. "Leading fashion stores ranked by brand awareness in the United Kingdom in 2024." Chart. October 8, 2024. Statista. Accessed March 03, 2025. https://www.statista.com/statistics/1343478/most-well-known-fashion-stores-in-the-united-kingdom/
Statista. (2024). Leading fashion stores ranked by brand awareness in the United Kingdom in 2024. Statista. Statista Inc.. Accessed: March 03, 2025. https://www.statista.com/statistics/1343478/most-well-known-fashion-stores-in-the-united-kingdom/
Statista. "Leading Fashion Stores Ranked by Brand Awareness in The United Kingdom in 2024." Statista, Statista Inc., 8 Oct 2024, https://www.statista.com/statistics/1343478/most-well-known-fashion-stores-in-the-united-kingdom/
Statista, Leading fashion stores ranked by brand awareness in the United Kingdom in 2024 Statista, https://www.statista.com/statistics/1343478/most-well-known-fashion-stores-in-the-united-kingdom/ (last visited March 03, 2025)
Leading fashion stores ranked by brand awareness in the United Kingdom in 2024 [Graph], Statista, October 8, 2024. [Online]. Available: https://www.statista.com/statistics/1343478/most-well-known-fashion-stores-in-the-united-kingdom/
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