Next is the leading fashion store in the UK, based on brand awareness. The British retailer is recognized by 94 percent of internet users, one percentage point more than second placed Primark. Coming on number third in this list is M&S, followed by H&M and John Lewis.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore Brand Profiles. These statistics show results of the Brand KPI survey.
Leading fashion stores ranked by brand awareness in the United Kingdom in 2024
Characteristic
Share of respondents
Next
94%
Primark
93%
M&S
92%
H&M
91%
John Lewis
90%
TK Maxx
90%
New Look
88%
River Island
88%
Matalan
87%
Zara
84%
Gap
83%
Hollister
66%
Mango
62%
Created with Highcharts 7.2.2Share of respondents94%94%93%93%92%92%91%91%90%90%90%90%88%88%88%88%87%87%84%84%83%83%66%66%62%62%61%61%58%58%57%57%42%42%40%40%34%34%30%30%NextPrimarkM&SH&MJohn LewisTK MaxxNew LookRiver IslandMatalanZaraGapHollisterMangoUrban OutfittersJack & JonesAbercrombie & FitchUniqloPull & BearBershkaCOS
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Learn more about how Statista can support your business.
Statista. (October 8, 2024). Leading fashion stores ranked by brand awareness in the United Kingdom in 2024 [Graph]. In Statista. Retrieved March 03, 2025, from https://www.statista.com/statistics/1343478/most-well-known-fashion-stores-in-the-united-kingdom/
Statista. "Leading fashion stores ranked by brand awareness in the United Kingdom in 2024." Chart. October 8, 2024. Statista. Accessed March 03, 2025. https://www.statista.com/statistics/1343478/most-well-known-fashion-stores-in-the-united-kingdom/
Statista. (2024). Leading fashion stores ranked by brand awareness in the United Kingdom in 2024. Statista. Statista Inc.. Accessed: March 03, 2025. https://www.statista.com/statistics/1343478/most-well-known-fashion-stores-in-the-united-kingdom/
Statista. "Leading Fashion Stores Ranked by Brand Awareness in The United Kingdom in 2024." Statista, Statista Inc., 8 Oct 2024, https://www.statista.com/statistics/1343478/most-well-known-fashion-stores-in-the-united-kingdom/
Statista, Leading fashion stores ranked by brand awareness in the United Kingdom in 2024 Statista, https://www.statista.com/statistics/1343478/most-well-known-fashion-stores-in-the-united-kingdom/ (last visited March 03, 2025)
Leading fashion stores ranked by brand awareness in the United Kingdom in 2024 [Graph], Statista, October 8, 2024. [Online]. Available: https://www.statista.com/statistics/1343478/most-well-known-fashion-stores-in-the-united-kingdom/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.