Ghana: ecommerce market penetration rate 2023

Concerning the eight selected segments, the segment Consumer Electronics has the largest penetration rate with 11.27 percent. Contrastingly, Beverages is ranked last, with 4.1 percent. Their difference, compared to Consumer Electronics, lies at 7.17 percentage points.

Find more statistics on other topics: a comparison of the average revenue per capita in Thailand and a comparison of countries or regions regarding the revenue.

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Ecommerce market penetration rate in Ghana 2023, by segment

Characteristic	Penetration rate in percent
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Supplementary notes

The eCommerce market comprises the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

All figures are estimate. A detailed methodology can be found in the Statista Digital Market Outlook.

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