Ghana: ecommerce market revenue 2023

Concerning the eight selected segments, the segment Food has the largest revenue with 187.27 million U.S. dollars. Contrastingly, Beverages is ranked last, with 24.46 million U.S. dollars. Their difference, compared to Food, lies at 162.81 million U.S. dollars.

Find more statistics on other topics: a comparison of countries or regions regarding the revenue and a comparison of the revenue in the world.

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Ecommerce market revenue in Ghana 2023, by segment (in million U.S. dollars)

Characteristic	Revenue (in million U.S. dollars)
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Supplementary notes

The eCommerce market comprises the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

All figures are estimate. A detailed methodology can be found in the Statista Digital Market Outlook.

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