Devices preferred by consumers for online shopping in the UK and the EU in 2022
In 2022, approximately 44 percent of respondents from the United Kingdom (UK) and 48 percent of respondents from the European Union (EU) preferred to use mobile phones when shopping online, more than any other device type. Computer devices were the second most popular, with 42 percent of respondents from each region saying they preferred to use them over any other device type. Tablets were significantly less popular than either mobile or computer devices in both regions.
