Gift-giving methods during the holiday season in the UK and EU 2022

Published by
L. Yltävä,
Nov 10, 2024
The most popular method for giving gifts in the holiday season of 2022 is by shipping gifts directly to the buyer's home address and giving the gift in person, in both the United Kingdom (33 percent of respondents) and the European Union (27 percent). The second most popular method is shipping directly to gift recipients, with 22 percent of respondents from each region favoring this. Digital gift cards or donations were also a popular method in both regions, but were more favored in the EU (22 percent of respondents) than in the UK (16 percent).

Most popular ways of gift-giving in the holiday season in the United Kingdom and the European Union in 2022

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Release date

October 2022

Region

United Kingdom, EU

Survey time period

August 2022

Supplementary notes

Respondents to survey were 2,700 consumers across 10 countries.

In this question, respondents were only allowed to give one answer.

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Statistics on " Holiday e-commerce in Western Europe "

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Overview

8

United Kingdom

6

Germany

6

France

7

Spain & Italy

5

Nordics

5

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Topics

Holiday e-commerce in Western EuropeUK Christmas shoppingHoliday season e-commerce in the United StatesChristmas decorations market Holiday season in Canada
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