In the United States, the share of business-to-business (B2B) organizations' revenue share which comes from digital channels has increased from 34 percent in 2021 to 45 percent in 2023. According to this, the rise is expected to continue, with the revenue share from digital channels in 2025 projected to be 56 percent.
Share of business-to-business (B2B) organizations' revenue coming from digital channels in the United States in selected years from 2021 to 2025
Buying activity was collected from websites operating on Salesforce Commerce Cloud. To qualify for inclusion, a digital commerce site must have conducted transactions throughout the analysis period (Q4 2022 through Q3 2023) and met a monthly minimum visit and order threshold.
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Salesforce Research. (February 13, 2024). Share of business-to-business (B2B) organizations' revenue coming from digital channels in the United States in selected years from 2021 to 2025 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1343263/b2b-revenue-from-digital-channels-united-states/
Salesforce Research. "Share of business-to-business (B2B) organizations' revenue coming from digital channels in the United States in selected years from 2021 to 2025." Chart. February 13, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1343263/b2b-revenue-from-digital-channels-united-states/
Salesforce Research. (2024). Share of business-to-business (B2B) organizations' revenue coming from digital channels in the United States in selected years from 2021 to 2025. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1343263/b2b-revenue-from-digital-channels-united-states/
Salesforce Research. "Share of Business-to-business (B2b) Organizations' Revenue Coming from Digital Channels in The United States in Selected Years from 2021 to 2025." Statista, Statista Inc., 13 Feb 2024, https://www.statista.com/statistics/1343263/b2b-revenue-from-digital-channels-united-states/
Salesforce Research, Share of business-to-business (B2B) organizations' revenue coming from digital channels in the United States in selected years from 2021 to 2025 Statista, https://www.statista.com/statistics/1343263/b2b-revenue-from-digital-channels-united-states/ (last visited December 30, 2024)
Share of business-to-business (B2B) organizations' revenue coming from digital channels in the United States in selected years from 2021 to 2025 [Graph], Salesforce Research, February 13, 2024. [Online]. Available: https://www.statista.com/statistics/1343263/b2b-revenue-from-digital-channels-united-states/
