According to a survey in June 2022 among cosmetic consumers in China, 34.2 percent of the respondents said that they would wait shortly and read the beauty bloggers' reviews before trying out new products. In comparison, around 22 percent of respondents said they would try out new beauty brands directly.
Likelihood of trying out new cosmetic products among consumers in China as of June 2022
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iiMedia Research. (July 5, 2022). Likelihood of trying out new cosmetic products among consumers in China as of June 2022 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1343222/china-attitude-towards-new-cosmetic-products/
iiMedia Research. "Likelihood of trying out new cosmetic products among consumers in China as of June 2022." Chart. July 5, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1343222/china-attitude-towards-new-cosmetic-products/
iiMedia Research. (2022). Likelihood of trying out new cosmetic products among consumers in China as of June 2022. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1343222/china-attitude-towards-new-cosmetic-products/
iiMedia Research. "Likelihood of Trying out New Cosmetic Products among Consumers in China as of June 2022." Statista, Statista Inc., 5 Jul 2022, https://www.statista.com/statistics/1343222/china-attitude-towards-new-cosmetic-products/
iiMedia Research, Likelihood of trying out new cosmetic products among consumers in China as of June 2022 Statista, https://www.statista.com/statistics/1343222/china-attitude-towards-new-cosmetic-products/ (last visited December 23, 2024)
Likelihood of trying out new cosmetic products among consumers in China as of June 2022 [Graph], iiMedia Research, July 5, 2022. [Online]. Available: https://www.statista.com/statistics/1343222/china-attitude-towards-new-cosmetic-products/
