Social media influence on buying behavior Indonesia 2022

Published by Hanadian Nurhayati-Wolff, Mar 22, 2024
According to a survey on social media in February 2022, the majority of Indonesians have bought items after seeing them on social media, accounting for approximately 62.1 percent of the respondents. As of October 2022, Facebook has the largest market share among other social media platforms in the country.

Share of consumers who bought items after seeing them on social media in the last three months in Indonesia as of February 2022

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Release date

September 2022

Region

Indonesia

Survey time period

February 2022

Number of respondents

1,249 respondents

Age group

21 years and older

Method of interview

Online survey

Supplementary notes

Values have been rounded and may not add up to 100 percent.

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Statistics on " Social commerce in Indonesia "

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Overview

6

Social commerce usage

7

Social commerce platforms

7

Live shopping

7

Consumer behavior and preferences

5

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Topics

Social commerce in IndonesiaInternet usage in IndonesiaE-commerce in IndonesiaInfluencer marketing in IndonesiaConsumer shopping behavior in Indonesia
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