In October of 2023, the distribution industry spent the most on mobile advertising, amounting to over 18.5 billion South Korean won. Of this, about 5.6 billion won was spent by so-called unique advertisers, who exclusively used mobile platforms as their means of advertising.
Ratio of unique to total mobile advertising spending in South Korea as of October 2023, by industry
(in billion South Korean won)
Characteristic
Unique advertising spending
Total advertising spending
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Unique advertisers were defined as advertisers who exclusively used mobile advertising as their advertising strategy, excluding other forms such as PC banners or online videos.
1,000 South Korean won equals 0.74 U.S. dollars or 0.70 euro as of November 2023.
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Korea Digital Advertising Association. (November 28, 2023). Ratio of unique to total mobile advertising spending in South Korea as of October 2023, by industry (in billion South Korean won) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1343078/south-korea-unique-to-total-mobile-ad-spending-ratio/
Korea Digital Advertising Association. "Ratio of unique to total mobile advertising spending in South Korea as of October 2023, by industry (in billion South Korean won)." Chart. November 28, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1343078/south-korea-unique-to-total-mobile-ad-spending-ratio/
Korea Digital Advertising Association. (2023). Ratio of unique to total mobile advertising spending in South Korea as of October 2023, by industry (in billion South Korean won). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1343078/south-korea-unique-to-total-mobile-ad-spending-ratio/
Korea Digital Advertising Association. "Ratio of Unique to Total Mobile Advertising Spending in South Korea as of October 2023, by Industry (in Billion South Korean Won)." Statista, Statista Inc., 28 Nov 2023, https://www.statista.com/statistics/1343078/south-korea-unique-to-total-mobile-ad-spending-ratio/
Korea Digital Advertising Association, Ratio of unique to total mobile advertising spending in South Korea as of October 2023, by industry (in billion South Korean won) Statista, https://www.statista.com/statistics/1343078/south-korea-unique-to-total-mobile-ad-spending-ratio/ (last visited July 22, 2024)
Ratio of unique to total mobile advertising spending in South Korea as of October 2023, by industry (in billion South Korean won) [Graph], Korea Digital Advertising Association, November 28, 2023. [Online]. Available: https://www.statista.com/statistics/1343078/south-korea-unique-to-total-mobile-ad-spending-ratio/