In July of 2024, the distribution industry spent the most on mobile advertising, amounting to around 20.4 billion South Korean won. Of this, over seven billion won was spent by so-called unique advertisers, who exclusively used mobile platforms as their means of advertising.
Ratio of unique to total mobile advertising spending in South Korea as of July 2024, by industry
(in billion South Korean won)
Unique advertisers were defined as advertisers who exclusively used mobile advertising as their advertising strategy, excluding other forms such as PC banners or online videos.
1,000 South Korean won equals 0.75 U.S. dollars or 0.67 euros as of September 2024.
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Korea Digital Advertising Association. (August 30, 2024). Ratio of unique to total mobile advertising spending in South Korea as of July 2024, by industry (in billion South Korean won) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1343078/south-korea-unique-to-total-mobile-ad-spending-ratio/
Korea Digital Advertising Association. "Ratio of unique to total mobile advertising spending in South Korea as of July 2024, by industry (in billion South Korean won)." Chart. August 30, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1343078/south-korea-unique-to-total-mobile-ad-spending-ratio/
Korea Digital Advertising Association. (2024). Ratio of unique to total mobile advertising spending in South Korea as of July 2024, by industry (in billion South Korean won). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1343078/south-korea-unique-to-total-mobile-ad-spending-ratio/
Korea Digital Advertising Association. "Ratio of Unique to Total Mobile Advertising Spending in South Korea as of July 2024, by Industry (in Billion South Korean Won)." Statista, Statista Inc., 30 Aug 2024, https://www.statista.com/statistics/1343078/south-korea-unique-to-total-mobile-ad-spending-ratio/
Korea Digital Advertising Association, Ratio of unique to total mobile advertising spending in South Korea as of July 2024, by industry (in billion South Korean won) Statista, https://www.statista.com/statistics/1343078/south-korea-unique-to-total-mobile-ad-spending-ratio/ (last visited December 21, 2024)
Ratio of unique to total mobile advertising spending in South Korea as of July 2024, by industry (in billion South Korean won) [Graph], Korea Digital Advertising Association, August 30, 2024. [Online]. Available: https://www.statista.com/statistics/1343078/south-korea-unique-to-total-mobile-ad-spending-ratio/
