According to a survey among Chinese Gen Z consumers in July 2022, nearly two-thirds of the respondents said their leading criterion in choosing shampoos was the effect. Also, about 52 percent of the respondents said they made their purchase decision based on the brand.
Leading decision-making factors in choosing shampoos among Generation Z consumers in China as of July 2022
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iiMedia Research. (August 17, 2022). Leading decision-making factors in choosing shampoos among Generation Z consumers in China as of July 2022 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1343027/china-leading-criteria-in-choosing-shampoos-among-gen-z-consumers/
iiMedia Research. "Leading decision-making factors in choosing shampoos among Generation Z consumers in China as of July 2022." Chart. August 17, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1343027/china-leading-criteria-in-choosing-shampoos-among-gen-z-consumers/
iiMedia Research. (2022). Leading decision-making factors in choosing shampoos among Generation Z consumers in China as of July 2022. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1343027/china-leading-criteria-in-choosing-shampoos-among-gen-z-consumers/
iiMedia Research. "Leading Decision-making Factors in Choosing Shampoos among Generation Z Consumers in China as of July 2022." Statista, Statista Inc., 17 Aug 2022, https://www.statista.com/statistics/1343027/china-leading-criteria-in-choosing-shampoos-among-gen-z-consumers/
iiMedia Research, Leading decision-making factors in choosing shampoos among Generation Z consumers in China as of July 2022 Statista, https://www.statista.com/statistics/1343027/china-leading-criteria-in-choosing-shampoos-among-gen-z-consumers/ (last visited December 23, 2024)
Leading decision-making factors in choosing shampoos among Generation Z consumers in China as of July 2022 [Graph], iiMedia Research, August 17, 2022. [Online]. Available: https://www.statista.com/statistics/1343027/china-leading-criteria-in-choosing-shampoos-among-gen-z-consumers/
