As of 2022, majority of internet users in Ghana used social networks to research brands. This referred to approximately 68 percent of internet users between 16-64 years. Other main channels for online brand research in the country were search engines, consumer reviews, and mobile apps.
Leading channels used to research brands online in Ghana as of 3rd quarter 2022
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DataReportal, & Hootsuite, & We Are Social. (February 13, 2023). Leading channels used to research brands online in Ghana as of 3rd quarter 2022 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1343001/leading-channels-for-online-brand-research-in-ghana/
DataReportal, und Hootsuite, und We Are Social. "Leading channels used to research brands online in Ghana as of 3rd quarter 2022." Chart. February 13, 2023. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1343001/leading-channels-for-online-brand-research-in-ghana/
DataReportal, Hootsuite, We Are Social. (2023). Leading channels used to research brands online in Ghana as of 3rd quarter 2022. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1343001/leading-channels-for-online-brand-research-in-ghana/
DataReportal, and Hootsuite, and We Are Social. "Leading Channels Used to Research Brands Online in Ghana as of 3rd Quarter 2022." Statista, Statista Inc., 13 Feb 2023, https://www.statista.com/statistics/1343001/leading-channels-for-online-brand-research-in-ghana/
DataReportal & Hootsuite & We Are Social, Leading channels used to research brands online in Ghana as of 3rd quarter 2022 Statista, https://www.statista.com/statistics/1343001/leading-channels-for-online-brand-research-in-ghana/ (last visited December 03, 2024)
Leading channels used to research brands online in Ghana as of 3rd quarter 2022 [Graph], DataReportal, & Hootsuite, & We Are Social, February 13, 2023. [Online]. Available: https://www.statista.com/statistics/1343001/leading-channels-for-online-brand-research-in-ghana/
