Christmas shopping at brick-and-mortar stores was preferred by almost 40 percent of European consumers in 2021. In contrast, around 35 percent of shoppers bought holiday gifts online. Another 26 percent of European respondents reported shopping both online and offline.
Consumer preference for online and offline holiday shopping in Europe in 2021
Characteristic
Share of respondents
Mostly offline
39%
Mostly online
35%
My Christmas shopping is done equally online and offline
This question was phrased by the source as follows: "Which statement describes your Christmas shopping the most?
- Most part of my Christmas shopping I do offline
- I buy equally online and offline
- Most part of my Christmas shopping I do online".
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TGM Research. (December 20, 2021). Consumer preference for online and offline holiday shopping in Europe in 2021 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1342993/online-and-offline-christmas-shopping-in-europe/
TGM Research. "Consumer preference for online and offline holiday shopping in Europe in 2021." Chart. December 20, 2021. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1342993/online-and-offline-christmas-shopping-in-europe/
TGM Research. (2021). Consumer preference for online and offline holiday shopping in Europe in 2021. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1342993/online-and-offline-christmas-shopping-in-europe/
TGM Research. "Consumer Preference for Online and Offline Holiday Shopping in Europe in 2021." Statista, Statista Inc., 20 Dec 2021, https://www.statista.com/statistics/1342993/online-and-offline-christmas-shopping-in-europe/
TGM Research, Consumer preference for online and offline holiday shopping in Europe in 2021 Statista, https://www.statista.com/statistics/1342993/online-and-offline-christmas-shopping-in-europe/ (last visited December 23, 2024)
Consumer preference for online and offline holiday shopping in Europe in 2021 [Graph], TGM Research, December 20, 2021. [Online]. Available: https://www.statista.com/statistics/1342993/online-and-offline-christmas-shopping-in-europe/
