Online shopping video buyer share in the U.S. 2022

Published by
Koen van Gelder,
Feb 23, 2024
Of U.S. consumers who watched live or pre-recorded online shopping videos, more than half had made a purchase from the event. Up to 27 percent of respondents had not bought anything, while another 22 percent were not sure.

Percentage of consumers who bought from online shopping videos in the United States in June 2022

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Release date

October 2022

Region

United States

Survey time period

June 1 to 15, 2022

Number of respondents

44,167 respondents

Special properties

online shopping videos watchers*

Supplementary notes

* Those who answered “Yes” to the question “Have you ever watched an online live or pre-recorded video shopping event?”

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Overview

5

China

6

United States

6

Europe

8

Latin America

6

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Topics

Social commerce in AustraliaInternet in AustraliaLivestream commerceSocial commerceE-commerce in Australia
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